Established in 1997 in a surf-town beside the Pacific, Nixon is the most recognizable watch brand with action sports roots. The founders have two strong values: attention to detail and designing long-lasting watches worth what their customers pay. These values helped them win-over the board sports industry, sponsoring prominent events that entrenched Nixon into a progressive and forward-thinking culture. Today, gold plated, and stainless-steel men's watches are on the wrists of surfers like John John Florence. Women's models like the bracelet watch are considered full-on fashion accessories, lauded by hype websites upon their release. Whether you're in the market for a digital or analog style or looking to get your hands on a unique Star Wars collaboration, Nixon watches are ahead of the style game.