Specialized New Brands

OluKai creates premium footwear inspired by the Hawaiian way of life, where ocean, culture, and comfort merge. Since 2005, the brand has combined modern design and island values to create shoes that are as pleasing to wear as they are to look at and carefully crafted from responsibly sourced materials.

Filson was founded in 1897 during the Klondike Gold Rush, gearing up prospectors and explorers bound for Alaska. Today, Filson offers timeless coats and jackets made from its signature waxed canvas and wool materials, as well as comfortable classic garments and warm layers, designed for ease of movement and distinctive style.

From Grand Slam courts to local matches around the world, the greatest players trust the brand: Jannik Sinner, Naomi Osaka, Carlos Alcaraz, and a whole new generation of champions. Every Nike product is precision-built, fuelled by innovation and tested by the best.