The Gold Standard
What goes into, and comes out of BLACKYAK’s winning formula?
Words: Guinness Rider, Altitude Sports writer
Altitude Sports’ Vice President of Marketing, Louis-Dominic Parizeau, went to Germany to visit BLACKYAK’s Development Centre and see the process that makes for their award-winning ski and alpine wear. He dropped in at the ISPO awards and saw the Korean brand take home yet another gold medal. Then he got to put the gear to the test during a ski day in the Austrian Alps. Follow along as we discover what goes into, and comes out of, BLACKYAK.
ISPO Munich awards
Next stop: the ISPO Munich awards, a giant annual convention that showcases innovation and design for the upcoming season. BLACKYAK is no stranger to the podium here at the world’s largest outdoor gear and apparel event.
The Austrian Alps
All the R&D and awards are nice, but the real test is in the field—or, in this case, on the slopes. The Austrian Alps were next, to see what BLACKYAK’s new apparel could handle.
Drawing the BLACKYAK innovation curtain back revealed the importance of proximity in the location to the best engineering, design, athletes and testing environments. BLACKYAK makes the planet’s highest-regarded outerwear, trusted from the summit of Everest to the bottom of your local ski run. Check out the lineup of award-winning apparel and kit yourself out in the gold standard of outdoor winter sportswear.