Each year in January, outdoor retailers gather together for a sneak peek at upcoming gear and the latest technologies at the Outdoor Retailer Show which takes place in Salt Lake City, Utah. The show generally takes place over three days and gives retailers a chance to mingle and check out new gear while also, allowing brands to introduce their latest and greatest products and technologies for the upcoming year.

Altitude Sports was at the show this year and we got a little look into what to expect later this year for the 2017 winter season and it’s safe to say, we are pretty excited! Many brands are upping their colour-game, coming out with new and innovative technologies and for those classics everyone loves, they’re sticking to the original designs and making small improvements each year, slowly perfecting their most popular products.

This years show had The North Face starting out 2017 popping bottles after receiving not one, not two, but four recognition awards at the Outdoor Retailer show. The three products winning rewards are the Summit L3 Ventrix™ Hoodie, the Fuse Brigandine Jacket and the Flight Touji Jacket.

The hard work that was put into the development of these lines and specific product designs is well worthy of the recognition from these awards. The North Face is dedicated to providing innovative technologies and designs to improve their product lines year after year and their hard work shows.

Keep an eye out for these award-winning models launching later this year.